M. Scott Havens Named President of The Atlantic
Washington, D.C. (September 26, 2012)—Atlantic Media Company President Justin B. Smith announced today that M. Scott Havens has been named President of The Atlantic. Havens previously served as Atlantic Media Company's Senior Vice President of Finance and Digital Operations. Working closely with The Atlantic's editorial, sales, and technology teams, Havens will immediately take on responsibility for leading the Atlantic brand across its platforms—in print, online, and live events—as well as for its sister sites, The Atlantic Wire and The Atlantic Cities.
"Scott is the right person at the right time to take the helm of The Atlantic, our company's flagship brand. For the past few years, he has been Atlantic Media's digital business brain, implementing a "digital first" strategy within each of our companies," said Smith. "The Atlantic requires bold, innovative leadership to continue its phenomenal track record of success. Scott's skills, temperament, and understanding of The Atlantic's mission are just three of many reasons that he is uniquely equipped to rise to this challenge."
Havens, who joined the company in May 2009 as The Atlantic's Vice President of Digital Strategy and Operations before taking on company-wide digital oversight last year, has played a key role in the publication's revitalization and digital transformation. Helping to architect and lead The Atlantic's "digital first" strategy in 2009, Havens returns full-time to the brand during a period of impressive and sustained growth: revenue and profit are tracking to again set all-time benchmarks in 2012; digital traffic across TheAtlantic.com, TheAtlanticWire.com, and TheAtlanticCities.com are at record highs; and articles such as Anne-Marie Slaughter's "Why Women Still Can't Have It All" are driving the national conversation.
"I am truly honored and excited about 'coming home' to lead the incomparable Atlantic team. The media industry is still facing business challenges amid rapid technological change. But launching off the strong foundation we've built at The Atlantic over the last several years, I'm supremely confident that we'll be able to grow profit, increase audience size and engagement, accelerate product and ad innovation, and redouble our commitment to this iconic magazine's excellent long-form reporting," said Havens.