Mag+ Challenges Publishers to Re-Imagine the Issue
New York, New York, April 3, 2013—After three years and more than 1,000 touchscreen publication apps, Mag+ and its customers have learned how to unleash the power of this important medium. Contrary to the word of uninformed doomsayers, Mag+ believes with some imagination and intelligent investment, issue-based mobile publishing has a bright future as both traditional periodicals and new content brands take advantage of the mobile app-based environment to reinvent publishing. Clients are finding great new revenue streams, using creativity to win brand loyalty and sales, and the custom content world is taking off.
Mag+ powers some of the most innovative touchscreen publications to date, including the newly released New York magazine app, The Next Web, and British Journal of Photography. Other clients include WWE, Toyota, Outside, The Nation, Mental Floss,The Old Farmer’s Almanac, and Chicago Tribune. See the Mag+ blog for great examples of Mag+-enabled client successes.
The Mag+ commitment to design, elegant simplicity of use, and creative flexibility translates into apps that engage. According to aggregate Mag+ analytics data, the average time spent in a session on a Mag+ client app has increased 53 percent year over year. Average sessions per user have increased 58 percent and the average time spent per individual user has increased 140 percent year over year.
“There is remarkable opportunity for smart publishers and other brands to make money by rethinking what, when and how they serve their audiences,” says Mag+ Chief Creative Officer and co-founder Mike Haney. “By thinking creatively about the best content for all channels available to them, including mobile, publishers can be the drivers, the innovators of the next boom in content.”
Four Insights Gained
Publishing Reinvented –Thinking about tribes, right content and right time
Mag+ predicts smart brands will figure out new ways to deepen their audience relationships by moving beyond monthly issues to a community membership model, where content arrives in all forms on a variety of devices on a regular and ongoing basis. Membership could include a premium print publication, a dynamic HTML website for up-to-the-minute news, apps that have utility on the go and deliver more frequent issues, push alerts for breaking news, even events, webinars and other ways to connect directly with the brand.