Mag+ Challenges Publishers to Re-Imagine the Issue
Custom media opportunities abound – While the overwhelming majority of content-heavy apps have been offshoots of traditional publications, Mag+ sees the custom content sector growing rapidly. Museums, comic books, performing arts venues and corporations are all evaluating the possibilities of app-based publishing. The Victoria and Albert Museum in London created an app that showcases exhibitions, so you can see great exhibits wherever you are in the world; Dixons Travel, Europe's leading airport electrical store, launched Dixons Travel app, showcasing a host of gadgets; and Symbolia created an app that is a unique blend of comic book and journalism.
“Touchscreen devices and apps are the future, and content has never been more in demand or as potentially profitable,” said Gregg Hano. “We have never been more excited about this business—for us, for brands and for consumers.”
Mag+ is a complete digital-publishing ecosystem comprising a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. It gives users the fastest, simplest publishing platform to create content optimized for touchscreen devices, without the need for programming skills. Mag+ premiered on the first iPad in April 2010 with the award-winning Popular Science+. Publishers and creatives have now built more than 1,000 apps, spanning Mad Magazine, Hemispheres (United Airlines), Toyota, WebMD, Outside, Shape and The Nation.
Mag+ also offers consultancy and creative services via Mag+ Studios. And for those who wish to create bespoke apps, the Mag+ App SDK allows any developer access to the Mag+ reader engine.
From publishers to catalog marketers, design agencies and app developers, Mag+ is ideal for anyone wanting to bring beautiful, immersive content to the millions using the new generation of digital devices.
Source: Press Release