Magazine Ad Pages Flat in 2007 While Revenue Increases Slightly
Magazine ad pages were largely flat for the fourth quarter and the full year of 2007, while total ad revenue increased 6.1 percent for the full year compared to 2006, according to data released by Magazine Publishers of America’s (MPA) Publishers Information Bureau (PIB) on Wednesday.
The food/food products, toiletries/cosmetics and media/advertising categories led all others with double-digit increases in ad dollars for 2007 vs. 2006, helping to offset significant declines in the technology and home furnishings/supplies categories.
Nine of the 12 categories tracked by PIB showed increases in ad dollars over their 2006 figures, and seven of the 12 accounted for more ad pages than in 2006.
“In the face of a weakened economy, lowered consumer confidence and tighter ad budgets, magazine spending held steady in 2007, and even posted a stronger finish in the fourth quarter,” said Ellen Oppenheim, executive vice president/chief marketing officer, Magazine Publishers of America.