Magazine Industry Conference ‘Strikes Chord’ With Publishing Executives
“[The conference offered] clear, concise and informative content that directly helps our business,” says Jonah Spegman, business development manager, Lorman Business
The expo drew increased interest this year as well. Vendors offering solutions and services from printing to prepress, e-publishing to paper, crowded the Hilton’s exhibit hall. New exhibitors came out in droves, with 27 companies setting up shop for the first time at the show.
“I found [the expo] to have a steady flow of qualified traffic,” says Ken Wollins, vice president of sales and marketing, Green Point Technology, a business process and data-services company. “I met with several high-level decision-makers who were genuine in their interest to consider new vendors.”
“As usual, [the 2006 conference] was everything we expected—and more,” says Megan Giuffrida, marketing coordinator, Thomas Technology Solutions, Inc., a systems integrator and publishing-services company. “Our leads increased from previous years, and we found the leads to be not only ready to purchase or looking to purchase, but the individuals with recommendation or purchasing power. We were busy throughout the entire show, with very little down time, which is a good thing. We are very excited for next year’s show.”
Post-show surveys showed that 65 percent of conference attendees said they found new publishing solutions at the expo, and 88 percent intend to use the information they compiled in their upcoming purchasing decisions.
magazine publishing: the new business model
The conference’s programming kicked off on Monday with a star-studded panel addressing “Magazine Publishing: The New Business Model.” The discussion, moderated by Bob Sacks, president of The Precision Media Group, focused on some of today’s most successful business models. The panel featured Ned Borowsky, president and CEO of North American Publishing Company; Mike Federle, group publisher, Fortune Small Business; Don Hawk, co-founder and president, TechTarget; Jeff Price, president SI Digital, Sports Illustrated; and Mike Smith, general manager, Forbes.com.