Magazine Industry Conference ‘Strikes Chord’ With Publishing Executives
“Ironically the magazine content is not what is read a great deal online,” Smith says. “The magazine is read in print. … It’s the newsroom that we have at Forbes.com that’s covering the markets and covering business stories every day that’s principally what’s read on our site.”
Other Conference Highlights
Attracting the conference’s traditional production and manufacturing audience was a particularly popular session on Wednesday titled “Production Workflow Overload!” Dora Braschi Cardinale (Martha Stewart Living Omnimedia), Jane Chero (North American Publishing Company), Jim Delahanty (BusinessWeek) and Paula Jaworski (The Humane Society of the United States) spoke to a full room about managing increasingly challenging workloads.
A highlight of the conference’s "interactive media for magazines" track came on Wednesday as well, when a panel of online experts led a double-session on “Models for Revenue-Generating Web Sites.” Gordon McLeod (Time Inc.), Christopher Peacock (CNNMoney.com), Jason Purdy (Journalistic Inc.), Dee Salomon (Style.com) and Stacey Vollman Warwick (SI Digital) spoke about the multi-pronged approaches to generating online revenues their companies are employing.
Plans for the 2007 Publishing Executive are already underway, with content to help publishing executives enter what Sacks calls “the golden age of publishing.”