Magazine Media and Tech Companies Set to Unveil New Digital Products, Initiatives, and Exclusive Previews at Swipe 2.0
New York, NY (March 13, 2013)—On March 28, Swipe 2.0—the only digital conference devoted exclusively to Magazine Media—will be the scene for breaking developments, product unveilings and insightful case studies from leading media companies and their technology partners. Now in its second year, Swipe, produced by MPA – The Association of Magazine Media, is attended by a cross-section of industry professionals, including publishers, editors, marketing and advertising executives, magazine product teams, and business and technology decision makers. It will be held at Grand Hyatt New York in Manhattan, NY.
With 34 speakers from 27 companies slated to present at Swipe, the conference has expanded from a half-day to a full-day event. Featured speakers include:
Dr. James McQuivey, VP, Principal Analyst, Forrester Research, and author of "Digital Disruption: Unleashing the Next Wave of Innovation," will draw from his work with major magazines to illustrate how publishers can utilize digital platforms to build deeper, more satisfying digital relationships with readers, or stand back and watch as other companies get there first.
Scott Dougall, Director, Digital Publishing, Google, will talk about how magazines can leverage Google’s reach to deliver the content that users love, and create revenue opportunities on virtually every platform.
Marisa Gallagher, VP, Design, Photography and Multimedia, CNN, will cover how her brand uses video online, in apps, on smart TVs and across a wide spectrum of devices to enhance storytelling and generate significant revenue.
Adobe Digital Publishing Suite powers many of today’s most innovative digital magazine editions. Lynly Schambers-Lenox, Group Product Marketing Manager, Digital Publishing, Adobe Systems, Inc., will discuss how Adobe DPS is empowering publishers, editors, advertisers and designers to tell groundbreaking stories and create unique, immersive experiences for readers.
Companies announcing new products, services, initiatives and provide sneak peeks include:
National Geographic: National Geographic (NG) is launching an invaluable resource for custom-marketing campaigns—National Geographic Creative. This objective of this new division is two-fold: it brings together NG's trove of 11 million powerful images, 50 years of video, along with an incomparable stable of photographers and explorers onto a single platform, with a Studio division to create custom communications. Maura Mulvihill, SVP, Image and Video Collections and Sales, and Jenifer Berman, VP Marketing, National Geographic, will detail how marketers can use these assets or tap into talent to tell compelling stories, and showcase high-profile campaigns that have leveraged National Geographic's storytelling expertise.
Hearst Magazines: Magazine Media are seeing successes across digital storefronts, but how can publishers accelerate their progress? John Loughlin, EVP and General Manager, Hearst Magazines, will discuss the evolution of tablet editions and next steps needed for the industry regarding consumer experience, measurement, advertising and marketing to realize the promise of e-magazines.