Magazine Money Makers
8. Archiving: If you already have content and are willing to digitize it, there's little stopping you from archiving it. Luckily, there are more and more vendors who are offering digital asset management solutions that not only allow for e-publishing opportunities, but also republishing solutions. For example, if you're a magazine that also publishes international satellite editions, it may be feasible to create an archived database of images to exchange among partners throughout the world, rather than tediously send and resend images via disk. Or, even if you are a small magazine publisher who intends on pursuing revenue opportunities with reprints, organizing your assets could mean the difference between reusing content for profit and storing content inefficiently.
9. Standardization: Though you have made the move towards digitization, the question remains about which file format best suits advertisers, publishers and printers. As a result, many printers have outlined suggestions on how to standardize. These rules include how to get on the same page with ad agencies and their customers (your advertisers), as well as how to better transmit digital files to printers for best quality printing. Experimentation is no excuse for disorganization. Most experts agree that when you detail your expectations to all parties involved in the publishing process, getting on the same page will be a lot easier, not to mention it will make the page look better in the long run.
10. Computer-to-Plate (CTP): You've heard the old adage, "It takes money to make money," right? It's never been so true as with CTP technology. More proponents of CTP technology boast that time, money savings and quality control measures are benefits of the process. And while conversion may mean training, investing and even rescheduling, the end results deliver a better-looking product in less time for less money than it takes to work in analog.