The Top 25 Magazine Printers
How is Brown’s implementation of co-mailing going?
Petersen: It’s going really well. We started up the co-mailing over a year ago in January 2007, and we have continuously grown our co-mail pool. I am looking forward to when we can add the next piece of equipment to further extend our co-mail services.
In terms of the distribution side of our business, it is getting significantly more attention than it ever has. … With the right co-mail program, [publishers] can achieve significant cost reductions that can offset some of the increases that [they] are seeing on the distribution side or on the paper side.
What can Brown do to try to improve the balance of supply and demand?
Petersen: … In the end, what works the best is to provide the correct services for our customers. If I have the right services to add value to the business of my customers, the customers will ask for those services. …
We have grown our business, on average, by about 2 [percent] to 3 percent per year. So we are accustomed to growth, and we want to continue along that path.
Doron Grosman, President, Quebecor World’s U.S. Magazine Division
What are some of the changes or trends you’ve seen in the magazine printing market over the past year?
Grosman: There’s no question that this has been a year that will be known as the “perfect storm,” with simultaneous challenges created by rising postal rates, escalating paper costs and supply concerns, and market resistance to both circulation and advertising growth. The “green” trend is also starting to have a measurable impact, whether it is the scaling back of newsstand draws or advertisers beginning to evaluate magazines based on their environmental practices.
How has the rising cost of paper affected the way Quebecor World (QW) is partnering with its customers?
Grosman: The issue isn’t simply the rising cost of paper; it’s a multi-determined situation of rising cost, shrinking supply, opening foreign markets, private-equity management philosophy and the demand for sustainable and recycled papers. QW is attacking the challenges on all fronts. On the environmental front, in January, we became the first printer in North America to achieve full chain-of-custody certification [from the Forest Stewardship Council, Sustainable Forestry Initiative and the Program for the Endorsement of Forest Certification] across our entire platform, and we are now a sponsor of the Environmental Paper Network’s Recycled Fiber Roundtable. We are sourcing paper for an increasing number of customers. We’re committing resources [to] and training [on] best practices where paper is concerned, whether it’s expertise in running lower basis weights or gaining manufacturing efficiencies.
Related story: The State of the Printing Industry