Magazine Publisher on ‘Going Beyond Print’
The 19th Annual Gold Ink Awards recipients were honored Monday at a celebration held during Graph Expo 2006 at McCormick Place in Chicago. Four new inductees to the Publishing Executive Hall of Fame were also recognized at the gala, which drew hundreds of executives from the printing and publishing industries. For the first time ever, Publishing Executive’s parent company, North American Publishing Company (NAPCO), documented the Gold Ink Awards with behind-the-scenes footage of the judging process. This video, which was premiered at the Gold Ink Awards Gala, is viewable now at http://pubexec.com/video/index.html.
At the gala, each of the Hall of Fame inductees’ speeches was recorded and will be available as podcasts at www.GoldInk.com by Fri., Nov. 3. To round out NAPCO’s multimedia coverage of the prestigious awards, Publishing Executive video-recorded much of the evening, including footage of the cocktail reception and dinner, as well as interviews with several Hall of Fame inductees. This behind-the-scenes look will be available in the upcoming weeks at www.GoldInk.com.
Publishing Executive Vice President and Group Publisher Mark Hertzog—a veteran of all of the 19 annual Gold Ink Awards competitions—talked with INBOX about the importance of both the Gold Ink Awards and Publishing Executive Hall of Fame within the printing and publishing industries. He also detailed a company-wide initiative to provide engaging content in a variety of media, as evidenced by the video and audio coverage of this year’s Gold Ink Awards and Hall of Fame dinner.
INBOX: You’ve witnessed a lot of changes within the industry during the 19 years since the Gold Ink Awards began. What would you say is the most noticeable difference in the competition today?
Mark Hertzog: I would point to the consistency of quality in the Gold Ink Award entries as probably the most glaring difference now. This year we received more than 1,500 entries in what is North America’s most prestigious print competition, and awards were given in 45 different categories. Our judges remark each year that the overall quality of the submissions continues to be more impressive. They were challenged this year more than ever to identify the highest-quality work in each category, which is a testament to the efforts of the printers and publishers who submitted entries in 2006.
Related story: Magazine Publisher on Going ‘Beyond Print’