Magazine Publisher on Going ‘Beyond Print’
INBOX: What does a competition like this mean to the industry?
Hertzog: We live in a time where quantity so often trumps quality in so many industries. These awards spotlight printers and publishers whose great care and attention to detail serve as a model to the rest of us. This effort has been recognized for nearly two decades by the Gold Ink Awards.
INBOX: What is the significance of audio and video recordings of the Gold Ink Awards?
Hertzog: North American Publishing Company is making a company-wide push to complement its 16 magazines and its conferences and events with interesting, compelling and useful online and interactive content. By the end of 2006, all of our Web sites will be new and improved thanks to a cutting-edge content management system. We conducted several successful Webinars in 2006. The awards celebration was a good time for Publishing Executive to enter this arena. Our team shot footage of the Gold Ink Awards’ judging process at NAPCO’s offices in Philadelphia over four days this past June, which we then showcased during the Gold Ink reception this week. We also recorded the audio of the Hall of Fame inductees’ speeches and will be making them available as podcasts at www.GoldInk.com and www.PubExec.com. Finally, we shot video of the evening and plan to edit a short video to post on our sites to give interested parties a sense of what the Gold Ink Awards Gala is all about.
INBOX: What additional resources have you needed to move forward with this multimedia initiative?
Hertzog: Our editorial staff will receive further training in the near future in video and audio recording and editing best practices. The goal is to provide compelling content through rich media that take our readers beyond print, ironically, to communicate the excitement of this world-class competition for high quality printed pieces.