Magazine Publishers of America Adopts New Name, Tagline and Logo
(Press Release) New York, NY (October 1, 2010) — Reflecting the growing ways—online and offline—that magazine content reaches consumers, industry leaders today unveiled a new name, tagline and logo for their trade group: MPA - The Association of Magazine Media. By adopting the well-established initials, MPA, as the organization's formal name and dropping "publishers" from its tagline, MPA is underscoring the fact that magazine media content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA will officially launch its new name and logo to its membership at the annual American Magazine Conference (AMC) on Monday, October 4, in Chicago.
MPA's new logo replaces its classic turning page symbol with two rectangular frames that appear horizontally and vertically around the letters M-P-A, evoking the multiple ways through which magazine media are being experienced and enjoyed today. (View an animation that illustrates the evolution to MPA's new logo at www.magazine.org/newmpa.)
"Magazine media companies are rapidly embracing cross-platform business models that incorporate print, digital and other ways of providing content to consumers," said Jack Griffin, incoming Chair of MPA, and CEO of Time Inc. "MPA's new identity expresses our strong belief that, together, all of these forms collectively express what it means to be a magazine media company."
Added Nina Link, MPA President and CEO, "The essence of what consumers love about magazines—the immersive experience, the curated content, the sense of community and the award-winning photography and design—is now being enhanced by technologies and devices that support high definition imagery, video animation, mobile e-reading and Web access. The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA's identity simply had to reflect this fact."
To showcase the growing ways that magazine brands connect with consumers, MPA will premiere a new series of videos at AMC called "Magazine Media Minutes." Produced by the editors of various magazine titles, these mini-documentaries spotlight how innovative magazine titles are creating content and brand experiences across a variety of media platforms. Participating magazines include Food & Wine, Glamour, GQ, Men's Health, More, Natural Home, People, Popular Mechanics, Real Simple, Runner's World and Yoga Journal. The videos are available on a special MPA YouTube channel at www.magazine.org/mmm.