Magazine Publishers of America Launches E-Reading Information Hub on Website
(Press Release) New York, NY (May 18, 2010) - Magazine Publishers of America (MPA) launched a new section on its website focusing exclusively on e-reading trends, analysis and devices, it was announced today by Nina Link, President and CEO, MPA. The section is curated to give magazine industry professionals the most useful and up-to-date information on mobile e-reading that they can apply to their brands.
The "E-Reading" section features "The E.R.B.," an acronym for "The E-Reading Blog," which offers visitors almost daily updates about the rapidly evolving e-reading ecosystem. "The E.R.B." grew out of the MPA blog that tracked e-reading developments leading up to MPA's successful March 18, 2010, conference "Magazines 24/7: The E-Reading Revolution."
Other components of the "E-Reading" section include: links to other e-reading blogs such as the Forrester Consumer Products blog and the Next Issue Media Blog; e-reading research from companies such as BCG, MRI and Texterity; featured magazine apps of the week, based on MPA's exclusive database of more than 250 mobile applications produced by magazine brands; and links to the most recent news coverage of magazine media and e-reading.
"We're devoting the resources and expertise of MPA's Communications Platforms department to this effort because of the growing popularity of devices like smartphones, e-readers and tablets, and the need for our members to find relevant e-reading information in one central home," said Ms. Link. "We hope that magazine publishers, researchers, advertisers and technology companies will send us information about all their e-reading-related initiatives so we can develop the most up-to-date website on magazines and e-reading. Our goal for this section is to become the one-stop, e-reading information hub for the magazine industry."
Visit MPA "E-Reading" at http://www.magazine.org/digital/ereading.
Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.