MagazineCloner Launches First Magazine Newsstand App For Facebook
(Press Release) LONDON, March 28, 2012 – MagazineCloner, the UK's leading multi-platform digital publishing company, has today unveiled the first Magazine Newsstand app for Facebook. “Pocketmags”, MagazineCloner’s facebook app, enables any of the 800 million+ facebook users to purchase, read and recommend digital magazines, without ever having to leave the social networking site.
The facebook app contains all the magazines featured on MagazineCloner’s online newsstand www.pocketmags.com. Single issues and subscriptions can be purchased by facebook users,
using “facebook credits”, a virtual currency that enhances the security of payments made within the Pocketmags app. Facebook credits are supported in countries and currencies across the world and facebook app users can top them up using a number of payment methods including PayPal, credit card and gift card.
Pocketmags for facebook includes all of the features from the online version of the magazine newsstand, including the “My Magazines” section which allows users to manage their purchases and paid-for subscriptions from the various Pocketmags-compatible platforms (Apple, Android, Kindle Fire, online) within the facebook interface. The app makes the most of other facebook compatible features which include a sharing option, “invite my friends” and all Pocketmags users are encouraged to read the special “free issue of the day”. Furthermore, Pocketmags facebook users can link their purchased issues to a full Pocketmags account, which allows them to read magazines on other platforms and vice versa.
Patrick Knight, Strategic Development Director of MagazineCloner said:
“I’m delighted that MagazineCloner can now offer our clients another additional revenue stream and distribution outlet via the world’s largest social network. Gaming and ‘Social Reader’ apps have been hugely popular with users to-date due to the viral potential of facebook’s sharing features, e.g. Your friend ‘has played’, ‘has watched’, ‘has read’ etc. and we hope to replicate that with the more ‘sit-back’ experience of magazine-reading . The facebook app is the first of a number of exciting launches which will further improve customer engagement and awareness of our publishers’ content.”