Magazines Must Be Compelling, Outside And In
And that we endeavor to do, time after time. This issue is our year end Tips & Trends issue, and it is packed with content we know you will find worthwhile, suggestions and advice on how to do what you're already doing just a little bit better, whether it be employing digital paywalls or incorporating native advertising.
Our Corner Office section features an interview with Wired publisher Howard Mittman, talking about how his magazine hits homeruns time after time. We also look at what's starting to work big-time in e-commerce, and how some magazines are crossing brand lines to create innovative new partnerships.
Denis was right about not putting Kennedy on our cover, but this is my page, so I've included him here for you to admire this Post cover and to take a moment to honor the memory of our fallen president.
We cover news and we make news in this industry, and every decision matters. Keep up the good work, readers, and keep turning to Publishing Executive for the assist as we move into what we hope and plan will be a successful 2014!
-- Lynn Rosen