Mail Online Names Executive Team to Spearhead U.S. Commercial Effort
NEW YORK, Dec. 4, 2012—Mail Online, the world's largest global newspaper website, today announced the appointment of two experienced U.S. digital executives to run ad sales and marketing, signaling an emerging strategy to monetize its strong audience growth in North America. Rich Sutton will oversee advertising as Chief Revenue Officer and Sean O'Neal will head marketing as Global Chief Marketing Officer.
UK-based Mail Online has traffic of well over 100 million monthly unique browsers globally. It is also one of the largest news and entertainment properties in the U.S. with 18.8 million monthly unique visitors and 2.1 million daily visits.
Both new appointments, based in New York, will report to Mail Online Publisher Martin Clarke who says: "Over the past few years we have had great success in building a substantial audience in the U.S. and are now America's third biggest online newspaper behind the NYTimes.com and WashingtonPost.com, according to comScore. Sean and Rich, both accomplished digital executives in the U.S., position us well to capitalize on our huge traffic growth in the States."
"When I started running ad sales at Warner Bros. in 1996, it was just a few weeks after Yahoo had run their first online ad. I am looking forward to bringing 17 years of experience in the digital space to Mail Online," says Mr. Sutton.
"Mail Online traffic is growing by 5% a month, as well as enjoying huge mobile and video growth. I am excited to begin the journey of marketing its highly attractive audience to the advertising community and introducing the site to new consumers," adds Mr. O'Neal.
Mr. O'Neal most recently served as President of Vizu Corporation, the online ad research company recently sold to Nielsen. Previously, he was a member of the founding team at Datran Media, and before that, held executive positions at Sony Online Entertainment and CD-Now. Mr. O'Neal is also an adviser to a number of digital media and technology companies and is frequent editorial contributor and speaker on marketing, entertainment, and media.