Major Local Publisher GateHouse Media Launches Private Exchange
"Our goal is to deliver the best in local content and complement it with high quality, relevant local and national advertising," said Kirk Davis, President and COO at GateHouse Media. "Launching a private exchange with Casale Media increases our advertising reach and allows us to maximize digital revenue from a new breed of media buyers, which is a major objective in our transformational strategy. We look forward to working with demand partners, like MediaMath, who recognize the power of combining premium publisher environments with brand safe advertising content."
"We built our RTB technology to connect the best publishers with the highest quality advertisers. GateHouse and MediaMath represent the perfect partners in this pursuit," said Joe Casale, CEO of Casale Media. "In the past year we've listened closely to our clients and they've asked for help in accessing RTB demand from premium digital advertisers in a safe and controlled way. GateHouse is one of the first to benefit from our technology innovation."
About GateHouse Media GateHouse Media, Inc., headquartered in Fairport, New York, is one of the largest publishers of locally based print and online media in the United States as measured by its 79 daily publications. GateHouse Media currently serves local audiences of approximately 10 million per week across 21 states through hundreds of community publications and local websites. GateHouse Media is traded in the over-the-counter market under the symbol "GHSE." For more information regarding GateHouse Media and to be added to our email distribution list, please visit www.gatehousemedia.com.
About Casale Media Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.