Major Recycling Effort Launched by Magazine Industry
A major initiative urging readers to recycle their magazines was announced last week by Nina Link, president and CEO, Magazine Publishers of America (MPA), at the 11th Annual Retail Conference “The Marketing of Magazines and Books.”
The centerpiece of the campaign will be two logos that will begin appearing on magazines later this year. One logo says: “Please Recycle This Magazine.”
The other logo adds a second message: “Please Remove Samples or Inserts Before Recycling.” This logo would be used in issues of magazines that include CDs, samples, or other non-paper inserts that can make it harder to recycle the magazine. MPA will recommend that the logo is located in each issue of MPA-member publications in a consistent and easy-to-find position such as the masthead or at the bottom of the table of contents.
“Some of our readers don’t realize that magazines are recyclable,” Link said. “But starting today, our message is clear: Magazines can be recycled. And it’s our job to alert our readers to that fact.”
Link also urged the magazine industry to use more certified paper in its magazines. “Certified paper is harvested in a responsible and sustainable way,” she said. “That will keep the forests healthy and strong for generations to come. There are several credible certification programs available to paper manufacturers, and we need to let our suppliers know that this is a priority for our industry.”
Retail efficiency was cited as another way to improve the magazine industry’s environmental performance. While virtually all unsold magazines are recycled, reducing the excess number of unsold copies is better for the environment and the bottom line, Link said.