Major Transformation Announced by Reader's Digest
Reader's Digest, the venerable, 87-year-old publishing bastion, today announced a major transformation of its brand. Reader's Digest magazine will drop its frequency from 12 to 10 times a year, and cut its rate base from 8 million to 5.5 million over the next 18 months.
In addition, the magazine's editorial focus will shift to a more conservative focus, cutting back on celebrity stories and featuring more spiritual articles.
The $1 billion-plus global brand will begin rolling out a new suite of products over the next year branded "Reader's Digest Version." This summer, Reader's Digest will be launched on a new global Web platform in 21 languages.
"Over the past year, we have focused our resources on modernizing the flagship magazine ... ." said Reader's Digest Community President Eva Dillon. "Now we will extend our brand with multiple print and digital platforms that will deliver a broad range of content in the medium that best suits our customers' needs."
Peggy Northrop, currently U.S. editor-in-chief of Reader's Digest magazine, has been named global editor-in-chief and will be charged with directing the brand's 50 international editions as well as all Reader's Digest platforms.