Making a Marc
Coming of age
But Davis is quite confident that Internet connectivity originated by print will inevitably satisfy many e-commerce curiosities, not to mention further wed the print media/Web media relationship.
"As URLs grow to be hundreds of characters long, it will not be feasible to type in a Web address," claims Davis. "Consumers will increasingly turn to digital cameras to directly access the information they desire."
This is why he anticipates that the digital watermarking set to debut this summer will impact the publications market. It's not enough to be in print; multi-media is in vogue now and the goal is to "bring the page to life."
-Natalie Hope McDonald