Show Notes: Making the Rounds: MPA, ACT 3 and MediaNext
✔ Sara Domville, President of F+W Media, says they create niche communities for passionate enthusiasts and that, out of the content from their online communities they have built a strong and extensive program of online education.
✔ Shelley Jones Jennings, VP Digital at Black Enterprise, draws participants to their events by extensive, and very successful, use of gamification. Brent Pearson, CIO of UBM Electronics says they’ve had great success merging offline and online events.
✔ James Bankoff of Vox Media asks: how do we reinvent editorial products in the same way technology is reinventing things?
✔ Dan Roth, Executive Editor at LinkedIn, stresses their commitment to generating original content and building communities led by thought leaders (who include President Obama and Richard Branson).
✔ Brian Kelly of U.S. News & World Report says they’re not a magazine anymore; they’re a news and information brand.
✔ Mr. Magazine Samir Husni laments: “I have never heard any industry talk so much about its own demise!” He emphasizes that if one magazine dies it doesn’t mean the end of magazines. His studies prove just how many new magazines are constantly arriving on the scene. It’s all part of the normal magazine lifecycle. PE