MAN Roland Encourages Printers to Go ‘Green’
April 27, 2007—Westmont, IL—MAN Roland is spreading the word in the graphic arts industry that environmentally sound practices are not only good for the planet, but are good for business as well.
In a new educational campaign that is driven by advertising, public relations, direct mail and a how-to guide, MAN Roland is providing printers with an action plan that they can use to improve the environmental sustainability of their operations, while winning new customers.
“Whatever your thoughts are on climate change, one fact is certain: The less resources and energy we waste, the more our economy will expand,” says Vince Lapinski, CEO of MAN Roland Inc. “In other words, you can save the planet and grow your business at the same time.”
Lapinski points out that print buyers are at the forefront of this business-friendly approach to environmentalism. “They’re realizing the value of projecting an eco-friendly image on their packaging and sales materials,” he says. “But to do so, they need to work with a printer who runs an environmentally sound pressroom.”
Contributing to the effort, MAN Roland’s printcom program now offers components that make it easier and more profitable for a pressroom to be greener. One of the newest is a line of Solvent Recyclers that clean used blanket and cylinder wash-up fluids for safe and cost-effective reuse.
An off-press self-contained process, solvent recycling separates spent wash-up fluid into its component parts: solvents that can be put back to work on press, distilled water that can be safely drained, and waste debris that require no special disposal process.
The rewards: No harmful chemicals are released into the environment, solvent disposal costs drop to virtually zero, and solvent purchases are reduced by 90 percent.
The MAN Roland educational effort also tells printers how they can reap the marketing rewards of going ‘green.’ The first two steps are to ensure that their technology is environmentally sound, and then let their prospects and customers know about it.