Managing a Mission
The staff of The Humane Society of the United States (HSUS) knows something about time management. Seven people in the art department handle the creation of everything from brochures to annual reports, invitations to special events, directories, press kits, bookmarks, posters and even books that go out to various segments of the organization's more than 8 million constituents.
"Of course, we're all overworked, and I could use more people, but we do the best we can," says Paula Jaworski, HSUS creative director. "A lot of that is having your head on straight and being focused. And we work very quickly. There is not a lot of time for 'maybe I'll do it this way, maybe I'll do it that way'—we just 'do,' and we 'do' quickly."
They also know a few things about budgeting. "Every dollar we spend, somebody gave us. We feel that's a heavy responsibility being the stewards of people's donations and using the money very wisely," says Jaworski.
With a relatively small staff in an organization of a few hundred employees, and a budget where every dollar must be well-spent and accounted for, Jaworski and her team have their work cut out for them. Balancing the inevitable overlapping deadlines while keeping an eye on spending can challenge even the most experienced print production team. "It's a juggling act. One of the demands on my staff is that people have to be flexible and nimble," Jaworski explains.
A LITTLE HELP FROM THE OUTSIDE
One arrangement The HSUS has in its repertoire that saves the busy staff a good deal of time is an arrangement with Time Inc. Custom Publishing. Time works with The HSUS to produce All Animals, The HSUS' quarterly magazine sent to members who donate more than $25—some 330,000 of them.
But the partnership, which began six years ago, has several benefits in addition to the time savings. "The decision to partner with Time was made because the then-president, Paul Irwin (who just recently retired), liked the idea of making the magazine lighter [with more of a consumer-magazine feel] and more accessible to our membership … to see whether it would help with retention of members and to try something different. We also had the huge advantage of the archives that Time has for photography—which includes Life magazine and everything Time owns," says Jaworski.