Managing a Mission
THE NONPROFIT CARD: BETTER LEFT IN YOUR POCKET
Another word of caution Jaworski shares is to leave the 'nonprofit card' out of your negotiations with print-service providers. "I never use the nonprofit card when I quote. The reason is I know of someone who played the nonprofit card and got a discount, and when the job came in, she was very disappointed. When she complained, they said, 'Well, I cut you a deal on the price, don't complain,'" says Jaworski. "If a vendor wants to give us a better price, that's lovely, but I want the ability to reject a job if it's not up to snuff. I don't want to feel that I have to take what I get because I begged."
High quality has been among Jaworski's professional values, and fortunately it is a value that The HSUS shares. "I have been exceedingly fortunate to work for a very large nonprofit that sees the value in producing things on a quality, sophisticated level that doesn't look like it's been desktopped, and that what we produce reflects the fact that we are the premier animal organization. I feel very blessed," says Jaworski.
THE BIG PICTURE
One aspect of the art department's work that some other associations unfortunately share is the often difficult subject matter. While Jaworski has made a policy of trying to focus on positive images and avoids placing overly harsh and shocking photos in materials sent to the public, sometimes there is just no way around it. "Unfortunately, some issues we have to take on are pretty dreadful—factory farming, puppy mills, blood sports.
"If you're doing a brochure on animal fighting, and you include a photo, it's going to be a little graphic," says Jaworski.
Still, the organization is careful not to send graphic images to the public, and Jaworski notes that the brochure on animal fighting, called "The Final Round," is not mailed out to the general public. "It's available, and people can request it, but we don't just send it out," she says.