Press Release: M&A Report, B2B Publishing Deals Down 25% in Q1
NEW YORK - April 13, 2015 - Berkery Noyes, an independent mid-market investment bank, today released its Q1 2015 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity in the Media and Marketing Industry during Q1 2015 and compares it with the past four quarters.
According to Berkery Noyes' latest research, transaction volume decreased 11 percent in Q1 2015. This followed a 16 percent rise in Q4 2014. Total value declined 35 percent over the past three months, from $24.1 billion to $15.6 billion. Of note, eight of the industry's top ten largest deals in Q1 2015 were based outside of the U.S.
The industry's largest transaction in Q1 2015 was Verisk Analytics' acquisition of Wood Mackenzie. The data analytics and research firm, which focuses on the oil, gas, and mining market, was acquired for $2.8 billion. This marked an exit for private equity firm Hellman & Friedman, which acquired Wood Mackenzie in 2012 for $1.1 billion.
The Marketing segment saw volume remain flat for the fourth consecutive quarter. Marketing deals represented one-third of aggregate volume in Q1 2015, nearly the same percentage as in Q4 2014. It also retained its position as the industry's most active sector, slightly surpassing the Internet Media segment. The largest Marketing deal year-to-date was Dalian Wanda Group's acquisition of Infront Sports & Media AG for $1.1 billion. The international sports marketing company offers an array of services such as media rights distribution, brand development, and event sponsorship.
After almost doubling in Q4 2014, the Exhibitions, Conferences, and Seminars segment stayed about constant in Q1 2015, with a total of 25 transactions. The highest value deal in the segment during the quarter was Providence Equity Partners' acquisition of Clarion Events for $307 million.