M&A Market Remains ‘Buoyant’
What advice would you give a publisher looking to position his property to sell?
Mead: Having the No. 1 titles in fast-growing, complex, industry sectors will always help to attract buyers. Having titles that have shown consistent year-over-year revenue growth at rates in excess of publishing industry averages will be impressive to buyers. Having a compelling Internet strategy that is revenue-enhancing will be essential. And, having titles that fit hand in glove with a buyer’s existing portfolio will convince buyers of the strategic sense of the deal.
But before publishers take the step toward offering their property for sale, there is a lot of thinking to be done to ensure that the business is in the best possible shape. Time spent in advance of sale usually equates to greater returns at the closing.