Mansueto Ventures, publisher of Fast Company and Inc. magazines, announced this week that both magazines experienced significant newsstand sales growth over the first six months of 2007, according to the Audit Bureau of Circulation’s (ABC) latest FAS-FAX report. Fast Company ranked sixth out of 260+ consumer magazines in growth of single copy newsstand sales with a 35-percent increase, while Inc. checked in at seventh with a 34.3-percent increase of its own.
“The FAS-FAX data reflects the tremendous vitality of Fast Company magazine and Inc. magazine in an environment that has been challenging to the publishing sector,” says John Koten, CEO of Mansueto Ventures. “Investments made in our media brands under Mansueto’s ownership have made us smarter in how we have applied promotional spending and how we position our titles to be certain that they reach and engage business readers. Clearly, our efforts are paying off.”
For the first six months of 2007, Fast Company had a total paid circulation base of 746,161. During the same period, Inc.’s total paid circulation base totaled 681,421.