Media Executive Joins PCWorld | Macworld as Senior Vice President/GM
(Press Release) SAN FRANCISCO, Jan. 13, 2011—Former Thomson Reuters executive Mark Goodrich has joined PCWorld | Macworld as senior vice president/general manager, Digital Media. He is responsible for strategic planning and management of business, product, and audience development as well as e-commerce, online design, and technology efforts. Goodrich reports to Mike Kisseberth, president & CEO, PCWorld | Macworld.
For 18 years, Goodrich has worked for four major media companies in New York City. Before PCWorld | Macworld, at Thomson Reuters, he served as vice president, Product Development and Strategy, Reuters Media. During his four-year tenure, he led strategic product, marketing, sales and audience development for Reuters consumer media business in the Americas. Goodrich also launched the redesigned and repositioned business/finance website that has averaged more than 20 million unique visitors a month. He developed multimedia marketing packages for clients that included print, Web, mobile, event, and iPad components.
At BusinessWeek, Goodrich was charged to spearhead business and product initiatives for new Companies, Wealth and Mobile Offerings for businessweek.com. From 2000-2005, while serving as senior producer and directing product development at The Deal, he managed product, newsletter, and ad operations. Goodrich launched the Deal's first database and subscription-based mobile products.
In 1992, he began his media career at The New York Times. As editor and manager of database operations, he supervised and edited the production of daily digital news stories for New York Times syndication partners.
"Mark brings a wealth of digital media experience and business results to us," said Kisseberth. "His expertise will help propel us in new digital and mobile directions."
Goodrich, who will relocate to San Francisco, commented: "I look forward to applying my mass media learnings and accomplishments at PCWorld and Macworld, two of the best known technology media brands.
Goodrich serves as a media expert and guest lecturer at Columbia University. He earned a bachelor's degree at Oral Roberts University and a master's of philosophy at Drew University.