Media Executive Joins PCWorld | Macworld as Senior Vice President/GM
(Press Release) SAN FRANCISCO, Jan. 13, 2011—Former Thomson Reuters executive Mark Goodrich has joined PCWorld | Macworld as senior vice president/general manager, Digital Media. He is responsible for strategic planning and management of business, product, and audience development as well as e-commerce, online design, and technology efforts. Goodrich reports to Mike Kisseberth, president & CEO, PCWorld | Macworld.
For 18 years, Goodrich has worked for four major media companies in New York City. Before PCWorld | Macworld, at Thomson Reuters, he served as vice president, Product Development and Strategy, Reuters Media. During his four-year tenure, he led strategic product, marketing, sales and audience development for Reuters consumer media business in the Americas. Goodrich also launched the redesigned and repositioned business/finance website that has averaged more than 20 million unique visitors a month. He developed multimedia marketing packages for clients that included print, Web, mobile, event, and iPad components.
At BusinessWeek, Goodrich was charged to spearhead business and product initiatives for new Companies, Wealth and Mobile Offerings for businessweek.com. From 2000-2005, while serving as senior producer and directing product development at The Deal, he managed product, newsletter, and ad operations. Goodrich launched the Deal's first database and subscription-based mobile products.
In 1992, he began his media career at The New York Times. As editor and manager of database operations, he supervised and edited the production of daily digital news stories for New York Times syndication partners.
"Mark brings a wealth of digital media experience and business results to us," said Kisseberth. "His expertise will help propel us in new digital and mobile directions."
Goodrich, who will relocate to San Francisco, commented: "I look forward to applying my mass media learnings and accomplishments at PCWorld and Macworld, two of the best known technology media brands.
Goodrich serves as a media expert and guest lecturer at Columbia University. He earned a bachelor's degree at Oral Roberts University and a master's of philosophy at Drew University.
About PCWorld | Macworld
PCWorld Communications publishes PCWorld.com (www.pcworld.com), PCWorld Magazine, and is home to PCWorld Labs. In 2010, PCWorld won two Digital ASPBE Awards of Excellence for Best Product Section and How-to Feature. PCWorld attracts an average of 15 million unique website visitors each month (Omniture) and reaches over 4.6 million magazine readers in an average month (IntelliQuest Consumer Study Spring 2010).
Macworld (www.macworld.com) is the preeminent news and information source on Apple, the hottest technology company today. Macworld attracts an average of 5.5 million unique website visitors each month (Omniture) and reaches the homes and offices of over 1.5 million magazine readers monthly (IntelliQuest Consumer Study, Spring 2010). Macworld has received numerous awards including two Gold ASPBE's for 2010, the prestigious Neal Award for Best 'How-to' Article, and two Folio: Eddie Awards for 2009. PCWorld | Macworld is a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research company. IDG's online network includes more than 460 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 200 magazines and newspapers. Media brands are in 90 countries and include CIO®, CSO®, Computerworld®, GamePro®, InfoWorld/TechWorld/TecChannel®, Macworld, Network World®, and PC World.
Additional information about IDG®, a privately held company, is available at http://www.idg.com.