Market America and iMirus Partner to Create World’s Largest Online Newsstand for Magazines, Catalogs, and Books
TULSA, OK (September 15, 2008) - On August 8, 2008, Chris Riggs, President and CEO of iMirus, and Marc Ashley, Chief Operating Officer of Market America presented a sneak peak of the new MA Newsstand. Over 25,000 distributors from around the world were present at the 2008 Market America International Convention held at the Greensboro Coliseum. Ashley stated, “Market America is doing what iTunes did for the music industry, but for magazines and books.” The MA Newsstand will launch in the 4th quarter of 2008 offering Market America’s three-plus million preferred customers both print and digital versions of magazines, books and catalogs. Like iTunes, consumers will be able to just buy and download digital magazine articles or book chapters versus buying the entire magazine or book.
Based in Greensboro, NC, Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With over 180,000 Customer Managers and sales of over $2.7 billion, Market America currently offers over 35 million products from 2,500 vendors including: Wal-Mart, Home Depot, Dell, Apple, Best Buy, Saks Fifth Avenue, Barnes and Noble, and many other of America’s top brands. Market America’s strategic partnership with iMirus follows the recent announcement of their technology partnership with Google.
“We’re very excited about offering publishers an opportunity to increase their print and digital circulation, and help put new operating income on their bottom line,” said Riggs. “The MA Newsstand opens publishers to the fastest growing online shopping site in America, and we are certainly proud to be chosen as their partner.”
In order to rapidly build an inventory of digital titles for the MA Newsstand, iMirus and Market America are digitizing select consumer publications at no cost to the publisher. “We’re so confident of our ability to increase paid circulation, we’re willing to put our chips in the game by offering the creation of Digital Editions in a no-cost, no-risk revenue share model with these publishers,” said Riggs. iMirus and Market America will also be placing any consumer titles on the MA Newsstand at no cost to publishers to help sell print subscriptions.