Market Leaders in the Making
Rubin boldly states that he will settle for nothing less than ubiquity and that findtheDOT is hoping to soon provide no-cost licensing to cell phone manufacturers, PDA creators and other hand-held device vendors.
Power Dots have a virtually limitless future in their application. They will educate, by disseminating complementary information to articles, textbooks, medical prescriptions, trade journals and magazine articles. They also promise to help manage personal and business information like business cards, directions, invitations and registrations.
Rubin reports that findtheDOT is working with one of the largest publishers in Europe, as well as one in South Africa. Here in the States, he reports pilot tests are about to commence at several large ad agencies and publishing houses.
Where will we see Power Dots in the future? "This is one of the reasons why we believe that we can attain ubiquity," Rubin confides. "They can appear on everything on the planet. Of course, we're starting out in the professional markets, but we'll soon move to the consumer [market]." Rubin's quite serious in his goals, but he's not too serious to exchange a laugh over the consequences of taking over the world: "Even cattle will one day have a Power Dot. No, I'm serious. Think of the amount of information a farmer has to compile on his stock: vaccines, DNA samples. . . This would be a modern-day brand!"
-Gretchen A. Kirby (firstname.lastname@example.org) is the president and CEO of P.A.G.E.s, a writing and publishing consulting firm based in Abington, PA.