Markzware Lands Flightcheck Professional 5.0
Markzware's Mary Gay Marchese, the effusive director of public relations for the Santa Ana, Calif.-based company, says the firm "enlisted the help of dozens of diverse representatives from the print and graphic arts industries to serve as beta testers."
Among Markzware's dozens of beta testers were three who worked with PrintMedia for the purpose of this preview:
• Brian Frank, digital media specialist for Viva! Communications, an advertising and marketing firm in Des Moines, Iowa.;
• Adam Duran, director of production at the East Bay Business Times, a weekly business journal in Pleasanton, Calif.;
• and Sam Cox, preflight engineer at Smurfit-Stone Container Corporation, a manufacturer of paperboard and paper-based packaging, headquartered in Carol Stream, Ill.
A graphic designer for Viva! Communications, Frank creates everything from traditional print advertising campaigns to Web site designs for major clients such as The United Way of Central Iowa, the Institute for Supply Management, and Central Iowa and Glass Shoppe Imports.
In addition to design responsibilities, Frank performs Photoshop magic, file conversions, preflighting, collecting project file elements for output, and final file transmissions. He's used and gotten used to Markzware's FlightCheck over the past five years, using earlier versions.
"My responsibilities include some of the technical things that designers usually prefer not to do," Frank wryly says. In that way, though, Frank is representative of many graphic designers working in small- to mid-sized graphic design teams, and even in some larger organizations today.
In addition to the creative, artists are increasingly being asked to handle technical work, such as preflighting and uploads. Indeed, Frank's initial exposure to FlightCheck was as a prepress tool for verifying client's digital files, submitted as Quark, PageMaker, Microsoft Publisher or PowerPoint, and other standard (and not-so-standard) formats.