Marshall Cavendish Rocks the International Market
"For remote contributors where there may be language barriers, or technical issues such as e-mail file-size restrictions, it's a godsend. Vio has put us back in control of the data that is being sent to us because we can download the files from the server when we're ready to work on them, and route them into the appropriate workflow," adds Chen. "What's more, we're not frustrated by the limitations of our contributors' speed of access any more or by problems with file sizes. Any file size reaches Vio at the sender's speed of transmission, but we download everything across a 2 Mbps [megabytes per second] leased line, supplied and supported by Vio. Now … we'll be looking to make the most of the 'Vio Auto Retrieve' feature for certain publications [which would automatically route jobs into the workflow by job title, origin, etc.], and maybe at adding a 'Vio Send To Me' button to our Web site, to enable more ad-hoc contributors to send files to us via that interface."
A Message for the Gun-shy
It was fortunate that Marshall Cavendish's experience with this workflow technology proved successful or the staff might have become discouraged about the very idea of automating workflow. The company's previous experiences with managed file-transfer solutions had been anything but positive, says Marshall Cavendish's IT manager, Martin Bentley. "As a publisher, you're looking for a tool that will take the pain out of managing your workflow. But if the supplier's support and account management falls short, it's more hindrance than help," explains Bentley.
The company's current arrangement provides the simplistic setup needed in a complicated workflow environment. "We now have one supplier to act as our ISP, manage our high bandwidth connections, monitor our firewall, and provide us with a single, expert point of contact for all training, service and support issues.