Martha Stewart Living Omnimedia Names Karen Schuchardt SVP of Digital Media
(Press Release) NEW YORK, February TK, 2012—Martha Stewart Living Omnimedia, Inc. (MSLO) today announced that Karen Schuchardt has been named Senior Vice President of Digital Media Sales. An accomplished digital ad sales chief who has held leadership roles at premier media companies such as Viacom Media Networks, Google and Yahoo!, Ms. Schuchardt, will drive digital ad sales and develop integrated programs for MSLO's magazine brands, including Martha Stewart Living, Everyday Food, Whole Living and Martha Stewart Weddings.
Ms. Schuchardt comes to MSLO from Viacom; most recently she was Vice President Convergent Ad Sales, delivering multiplatform solutions across the companys networks from MTV to Spike to Comedy Central. Prior to Viacom, she was an account executive at Google and Yahoo! Inc. Ms. Schuchardt launched her career as a marketing, sales and service representative at the Ford Motor Company.
MSLO's Chief Revenue Officer Joe Lagani said: "Karen is a terrific addition to our team. While we are in the process of realigning our sales teams around our magazine brands, we continue to create MSLO's successful integrated sales solutions. With Karen at the helm of our digital sales effort, we look forward to developing and delivering many exciting new cross-platform programs that bring together clients with engaged consumers across MSLO's outstanding print, digital, TV and radio platforms."
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn."