Martha Stewart Weddings 10th Annual Bridal Celebration Takes the Cake
It was an example of practicing what you preach. Martha Stewart—and her staff—know how to throw a party.
Almost 1,500 people gathered Monday evening at Martha Stewart Living Omnimedia (MSLO) offices at the Starrett-Lehigh Building in Chelsea for Martha Stewart Wedding's 10th Annual Bridal Market Celebration.
The event's theme (aside from being a bridal celebration) was tied into the Martha Stewart Weddings fall issue, with the colors of the decorations—from the giant translucent orange and rose-colored, glass mobile suspended above a bar made at least partially of ice to the flashing rubber rings of the same colors given to every guest—representing the colors highlighted in the issue.
The celebration featured tables of wedding-related vendors who sponsored the event, including Cake Power, Hand Lettered Calligraphy, Swanson Vineyards, among others.
As Martha Stewart's brand suggests, the attention was in the details. Hors d'oeuvres of many kinds—from the gourmet and pastry genres (served on tiered trays that looked more like wedding cakes than serving platters) to the more playful jellybeans scooped into your hands, and rum and cokes served like hors d'oeuvres in miniature coke bottles with miniature straws.
"We host this party every year to bring the industry together in one room to celebrate bridal market. It's our opportunity to toast the wedding industry's top designers and vendors for all they've accomplished in the past year," Amy Wilkins, publisher of Martha Stewart Weddings, told Publishing Executive Inbox.
"We invite clients across all categories including fashion, jewelry designers and retailers, tabletop companies, registry retailers, stationery designers and retailers, bridal salons coast to coast as well as honeymoon and destination wedding venues," she added.
If image is everything, Martha Stewart Weddings seemed to be celebrating its partners, contributors and its industry, but also celebrating success. MSLO will be announcing its third quarter earnings (including its publishing revenues) Nov. 1, but second-quarter ad revenue for Martha Stewart Weddings—according the MPA - The Association of Magazine Media—was up 16.9 percent, from just over $7 million in 2010 to almost $8.3 million this year. Especially in today's publishing world, that certainly seems like an occasion worthy of celebration.