As publishers continue their struggle to provide fresh, engaging content, they must also keep their eyes on the bottom line. Recently, Primedia's Modern Bride Group revamped the way it handles online content. The group, comprised of Modernbride.com, Marryingman.com and Weddingnetwork.com, implemented The Accumedia Convergence Platform (ACP). The interactive solution is designed to develop, manage and host Web operations for the publisher's Web-based operations.
"ModernBride provides strong validation for our unique vision for managing Web publishing operations," says Ed Williams, CEO of Accumedia. "They are one of the premier brands in Premedia. [B]ecause of their aggressive deployment schedule and functional requirements for managing dynamic content, personalization and commerce are especially suited."
As well as providing readers with print content, Premedia's Modern Bride Group also manages online wedding portals that require print-to-Web repurposing and database management for such sites as YourProm.com and the Internet Gift Registry. ACP is designed specifically for publishing and media companies interested in bridging print and online operations, according to the company. For Modern Bride, the J2EE-based ACP provides a fully integrated environment with design, extends content management, personalization, commerce and multi-platform delivery capabilities. It also allows users to develop a unique, page-view pricing model that helps customers to accurately assess and budget their Web operation costs. For Modern Bride, the benefits are two-fold. Not only can the content be delivered and managed, but the revenue that is generated from the electronic ventures can be tracked.
"The hosted Accumedia Convergence Platform will enable us to meet the aggressive growth plans and customer requirements we've established for all of the Web assets associated with modernbride.com, while lowering our overall Web operations costs," explains Carolyn Everson, vice president and general manager of ModernBride.com and president and CEO of Internet Gift Registries.
For ModernBride, Accumedia also developed a variety of rapid deployment tools and services to facilitate fast and easy data migration online. According to Accumedia, users typically deploy new Web sites in 50 to 67 percent less time than traditional integration methods. With sales reported of $1.7 billion last year, Primedia has already established a combination of traditional and new media properties on which to capitalize.
-Natalie Hope McDonald