May Advertising Revenue Increases
Total magazine advertising revenue for the month of May increased 2.4% from May 2001, closing at $1,510,367,049, according to Publishers Information Bureau (PIB). Ad pages for May were 20,268, down 6.3% from last year. Year-to-date, advertising revenue reflected a decrease of 3.3%, closing at $6,332,458,233 and ad pages totalled 87,217, down 11.6% over last year.
May 2002 vs. May 2001
Of the major advertising categories eight recorded positive dollar growth for May 2002, including retail with a 27.9% change; food and food products, 24.6%, and drug and remedies, 19.6%. Home furnishings and supplies, 10.9%, also recorded positive dollar growth, as did direct response companies, 9.6%. Among the sectors that recorded negative dollar growth for May 2001 were technology, -18.2%, public transportation/hotels and resorts, -14.5%, financial/insurance and real estate, -12.5%, and apparel and accessories, -8.7%.
PIB lists 12 categories that are the most significant contributors to PIB revenue, comprising more than 86% of total advertising spending.