MAZ Provides Publishers Big Data Needed to Increase In-App Advertising Sales
NEW YORK, April 18, 2013 – For the first time, publishers using the MAZ digital publishing platform can see usage data from their app readership, including time spent per page, tap-through rates of links and multimedia and aggregate metrics like total number of app and content sessions.
MAZ, the publishing platform that powers the Forbes iPad app, is rolling out MAZ 3.0, which includes MAZ Stats, an analytics and reporting tool that gives publishers up-to-date insights on key engagement metrics from one easy-to-use dashboard.
“As magazine publishers continue the transition from print to digital, they now need tools that allow them to measure their success,” said Paul Canetti, MAZ Founder and CEO. “The insights MAZ now provides will inspire more experimentation and eventually will generate new revenue streams as advertisers demand more granular metrics for digital content. Instead of shooting in the dark, publishers can actually know what is working and what is not.”
MAZ Stats is the first reporting tool aimed specifically at content creators for tablet and mobile devices, and it includes all five of the Tablet Metrics listed in the Association of Magazine Media guidelines. MAZ Stats also reports tap-through rates for links and multimedia, a breakout of sharing data by social media channel, and it allows publishers to see the actual pieces of content that users have shared using MAZ’s signature Clippings feature, which allows readers to virtually “cut out” anything on the screen. Publishers will be able to see exactly what people are sharing and how, providing unique insight into what specifically inspires sharing online.
In addition to updating their iPad apps, MAZ is also expanding to other platforms with MAZ 3.0, launching products for iPhone, Android smartphones and tablets, as well as the Amazon Kindle Fire and Kindle Fire HD.
“Readership is fragmented, and you need to be wherever your customers are. Now that MAZ is multi-platform, we can truly be a one-stop-shop to create and distribute engaging content across many channels without having to do redundant work,” said Canetti. “The way we consume content will continue to evolve as new technologies and devices hit the market. MAZ is committed to staying ahead of curve so that our publishers are always exactly where they need to be.”