Press Release: MAZ Takes A Page From Gaming Apps To Drive Conversions For Digital Publishers
NEW YORK, Nov. 17, 2014 /PRNewswire/ -- MAZ, whose platform powers over 1,000 apps for publishers like Conde Nast, Forbes, andUSA Today, has reimagined the purchasing experience to drive conversion rates and revenue for digital publishers. Following on the heels of a complete storefront redesign in September, MAZ has added a revolutionary new feature to their platform that allows users to preview paid content free of charge, for a given period of time. The feature is aptly named Timed Access.
For most publishers, only a small number of free app downloads ever convert into paid users. This is largely because the only option a user has upon opening the app is to make a purchase. Inspired by other app categories like games that leverage the "freemium" model, MAZ is intent on helping publishers convert more of their free downloads into paying customers by giving them another option: to browse for free.
Timed Access is the first of its kind in digital publishing: users can browse paid content, unrestricted, for an allotted period of time selected by the publisher. After the time runs out, users are then prompted to purchase the issue or subscribe in order to continue reading. If this scenario sounds familiar, imagine a magazine store in the airport to see the same thing happening offline. For publishers, Timed Access opens new avenues to monetize non-paying users through advertising, lead generation, and ultimately by encouraging them to buy something.
"Instead of spending money on driving new app downloads, most publishers are not even taking advantage of the users they already have," says MAZ CEO, Paul Canetti. "The constant enemy is the user deleting your app- then your chance of conversion drops to zero. Get them engaged, build loyalty, and get them to keep the app on their device. Over time, you will convert them."