McGraw-Hill Construction Launches HQ in Collaboration With BusinessWeek
McGraw-Hill Construction, in collaboration with BusinessWeek, both part of The McGraw-Hill Companies, announced the creation of a new media resource for corporate executives, “HQ: Good Design is Good Business,” slated to debut November 2008 in print and online.
The resource is being launched from the BusinessWeek and Architectural Record “Good Design is Good Business” Awards, a biannual event held for the past 10 years. HQ will serve as a bridge between C-level executives, building owners and developers, and design and construction professionals by providing intelligence and inspiration for making informed decisions about buildings they lease, own or plan to build.
The quarterly print title will feature case studies, showcasing corporate leaders who have positively affected their companies’ workplace effectiveness and bottom-line, as well as the environment through sustainable design. The online resource will be a community-based platform, including new media offerings and an industry knowledge center.
“There is a real need for this information, and HQ will fill that need,” said Norbert W. Young, Jr., president, McGraw-Hill Construction. “To use sustainability as an example, we expect that 82 percent of companies will be greening at least 16 percent of their portfolios by 2009, but our research also demonstrates that there is a need for hands-on, practical information—real ways that companies can green existing facilities for a meaningful return.”