McGraw-Hill Overhauls BusinessWeek Magazine
The McGraw-Hill Companies announced yesterday a major makeover for BusinessWeek magazine that will result in an increased focus on global business news and less lifestyle coverage.
The redesign centers around significant editorial and design changes that, according to Editor-in-Chief Steve Adler, will essentially amount to a relaunch of the title. “We’re proud of our 78-year history as the world’s leading business magazine. And we’re especially proud that BusinessWeek continues to grow and now exceeds 4.8 million readers each week. But we live in your world—one of intense time pressure, global competition, information overload and relentless challenge. And, like you, we can’t stand still,” he says.
The makeover follows a first half of 2007 in which BusinessWeek’s ad pages declined 12.6 percent, according to Publishers Information Bureau. The publication’s circulation fell 6.1 percent in 2006, according to the Audit Bureau of Circulation.
The redesign, which is the result of 18 months of planning, will take effect with the Oct. 22 issue. Among its most notable changes will be the expansion of the news section near the front of the publication, a new “In Depth” feature section a “Feedback” department, which will feature conversations between BusinessWeek editors and readers.
“BusinessWeek is enjoying strong audience numbers, strong ad recall for our advertisers and a growing international circulation, and this exciting relaunch will further solidify our leadership position as the top multi-platform, global business media organization,” says Keith Fox, BusinessWeek’s president.
The magazine’s redesigned logo will be red and white, in place of the red, white and blue design of its past.