McMurry Announces Acquisition of Video-Creation Firm
Phoenix-based custom publisher McMurry Inc. has announced that it acquired Spark, a New York City-based firm specializing in video creation for environments, corporate communications and broadcast, on Oct. 30.
From the company's press release:
The arrangement marks McMurry’s 12th acquisition since 1998, and its second acquisition during 2009.
For instance, in one video sector, online video, 80% of U.S. consumers in 2009 are projected to watch video each day. Consumers have clicked on 142.7 billion pieces of professionally produced, brand hosted and distributed videos since 1999, and consumption is expected to rise by 20% annually.
“Video is a multi-sensory medium and has always been one of the most powerful ways to influence. Improved technologies are allowing video to proliferate. It’s everywhere,” explained Kevin Goddess, partner and creative director of Spark. “Smart marketers use video in retail environments, all over the Internet, streaming on PDAs and even in product packaging, in addition to all the traditional places where we are used to experiencing it. It has gotten to the point where video is fundamental, and if you’re not using it, consumers believe something is missing.”
“Before completing the deal with Spark, we were already under contract with our current customer base to produce a couple of hundred videos over the next few years, so the broader market trend is one we have been experiencing as well,” added McMurry. “It made sense for us to begin handling a majority of that video work directly ourselves, and Spark makes that abundantly possible.”