McMurry Announces Acquisition of Video-Creation Firm
Phoenix-based custom publisher McMurry Inc. has announced that it acquired Spark, a New York City-based firm specializing in video creation for environments, corporate communications and broadcast, on Oct. 30.
From the company's press release:
The arrangement marks McMurry’s 12th acquisition since 1998, and its second acquisition during 2009.
For instance, in one video sector, online video, 80% of U.S. consumers in 2009 are projected to watch video each day. Consumers have clicked on 142.7 billion pieces of professionally produced, brand hosted and distributed videos since 1999, and consumption is expected to rise by 20% annually.
“Video is a multi-sensory medium and has always been one of the most powerful ways to influence. Improved technologies are allowing video to proliferate. It’s everywhere,” explained Kevin Goddess, partner and creative director of Spark. “Smart marketers use video in retail environments, all over the Internet, streaming on PDAs and even in product packaging, in addition to all the traditional places where we are used to experiencing it. It has gotten to the point where video is fundamental, and if you’re not using it, consumers believe something is missing.”
“Before completing the deal with Spark, we were already under contract with our current customer base to produce a couple of hundred videos over the next few years, so the broader market trend is one we have been experiencing as well,” added McMurry. “It made sense for us to begin handling a majority of that video work directly ourselves, and Spark makes that abundantly possible.”
Spark opened in 1996 and has created content for RadioShack, Foot Locker, Deloitte, World Trade Center, Time Warner Center, Nissan, Infiniti, HP, Disney Epcot, Clinique, Estée Lauder, Vogue, Canon, Pfizer, Verizon, The Discovery Channel, Food Network and Ringling Brothers. With on-site editing suites and workstations, Spark also offers cost-efficient post-production options for broadcast clients, independent producers and production companies.
The addition of Spark to McMurry boosts McMurry’s staff to nearly 200 in four offices, including in Phoenix and Scottsdale, Ariz., and Saratoga Springs, N.Y. McMurry was already the largest marketing communications firm based in Arizona, and among the top 200 in the United States based on billings.
McMurry, with four offices in Arizona and New York, offers a complete line of marketing communications services to a variety of clientele, including GlaxoSmithKline, The Ritz-Carlton Hotel Co., Amtrak, CBS, Aon, CVS Caremark, Waste Management, Liberty Mutual, PNC, 24 Hour Fitness and Thomson Reuters, as well as resources to more than 10,000 corporate professionals. The company has specialized practices in healthcare, finance and insurance. It is among the largest independent marketing communications companies in the U.S. and is recognized by the Great Place to Work Institute and Society for Human Resource Management as one of the top five “Best Small Companies to Work For” in the U.S.