MeadWestvaco Enhances Tango
MeadWestvaco Corp.'s Packaging Resources Group has re-launched its Tango line of coated cover stocks with added aesthetic characteristics. Among those characteristics is an absolute-white styling, designed to reflect all colors at equal intensity eliminating hues and shades.
"To achieve superior color reproduction on press, the most desirable sheet is one with no color value," says Bryan Ortman, global graphics segment manager of MeadWestvaco, Stanford, Conn. "The absolute-white styling of Tango results in more-vivid colors, reflects maximum light and helps printers get more precise color reproduction."
Ortman says older cover stocks were produced as blue-white papers, which exhibited red hues, or warm-white papers, which produced shades of green. The printer then had to compensate for these hues and shades to meet accurate color reproduction.
"Tango was engineered to reflect all colors at equal intensity and achieves absolute whiteness by not displaying any color characteristics," Ortman says. "This absolute whiteness results in reduced make-ready, as the printer makes fewer color corrections on press."
Tango's redesign achieves a higher brightness than previous stocks without using optical brightening agents, Ortman says, thus improving Tango's color stability, reducing fading and yellowing, lending it more archival qualities. Sizes range from 19-inch by 25-inch to 28-inc by 40-inch, and weights ranging from 8 point to 24 point.
"We've achieved a quality of brightness in a much better way than through the use of OBAs," Ortman says. "When sheets containing OBAs are viewed under typical office conditions, they don't achieve the same brightness level as they do under natural light.
"Tango looks the same under different lights and discolors more slowly. Corporate identity colors will always look the same, which is important to maintain a consistent and recognizable brand."