More media owners moving to BPA Brand Report; healthcare titles top all market categories
Shelton, CT January 31, 2013 – With the continued growth of media brand extensions, more are recognizing that presenting their brand’s full audience is the most effective method to increase reach and revenue. As evidence, 295 titles are now reporting audience data with the BPA Brand Report—a 417% increase compared to the reporting period a year earlier.
The healthcare market category is leading the charge with 87 titles presenting multiple audience channels with the Brand Report, according to an analysis of the December 2012 reporting period. Manufacturing (38 titles) and Legal & Financial Services (33 titles) were the next two categories with the most titles using the Brand Report to present two or more channels.
Individually, UK-based Flighglobal, which is reporting 19 separate channels on its December 2012 Brand Report, tops the list of total channels analyzed on a single report. In total, more than 1,100 channels will be reported on 295 Brand Reports during the period for an average of 3.8 channels per brand.
“The BPA Brand Report has given our advertisers a deeper understanding of how our audience engages with Flightglobal across all our platforms,” explained Mark Pilling, Publisher of Flightglobal. “It is a great tool in supporting the way we successfully sell integrated multi-media campaigns and ultimately provides assurance, insight and advantage.”
Added Peter Black, BPA’s Senior VP, Business Development, “Publishers and media buyers alike are finding the Brand Report is the new currency in the marketplace. The report’s cross-section analysis, including a brand’s total recipients across all channels, is perfect for publishers regardless of whether the channels share an integrated database or not.”
To see all BPA Brand Reports, check out BPA’s circulation library.
About BPA Worldwide/CCAB
A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization provides 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.