Magazine Launches Outpace Closures in 2010
(Press Release) New York City, Dec. 13, 2010—In 2010, 193 new magazines launched while 176 ceased publication, according to MediaFinder.com - the largest online database of U.S. and Canadian publications. Food magazines topped the list of new launches with 28 new titles, such as Northeast Flavor, and ChopChop.
MediaFinder reports that the next largest category for new magazine launches in 2010 was the Regional category, with 15 new titles, including Bel-Air Magazine and 944 Dallas. Other top categories for new magazine launches were Health with 10 new magazines such as Livestrong Quarterly, and Sports with nine new titles, including Athlon Sports.
From 2009 to 2010, magazine closures declined, with only 176 compared to 596 in 2009. The Home magazine category showed the greatest decline in 2010, with 13 titles folding including Mountain Home and Home Miami. The Lifestyle category also declined, with seven magazines ceasing publication, including Salt Lake Living. During the same time period, only 28 print titles converted to an online-only format in 2010, compared with 81 titles in 2009.
In the business-to-business segment, 34 new titles launched, such as CinDayB2B and Sustainable Engineering; and 47 titles folded, including Printing News and Maddux Business Report. Of the 28 print magazines that converted to an online-only format in 2010, 15 were b-to-b magazines, including American Machinist.
"This year marked the launch of the first iPad magazines, with magazines such as Project, RoadTrip and WaveLines available on that platform, providing publishing companies with another way of delivering content to their readers," said Trish Hagood, president of Oxbridge Communications, publisher of MediaFinder. "In addition, we have seen strength in new print magazine launches, such as Food and Luxury magazines."
MediaFinder, a media property of Oxbridge Communications, is the largest online database of U.S. and Canadian periodicals, with information on 75,000 magazines, journals, newspapers, newsletters, directories, and catalogs.
Hagood added, "MediaFinder is a great tool for librarians, researchers, advertisers, direct marketers, PR professionals and other business and professional people looking for in-depth periodical information."
MediaFinder includes information such as subscription and advertising rates, circulation and print specifications, ISSN numbers, year established, subscriber list rental opportunities, description of contents, staff names and contact information including more than 72,209 Web sites and 65,735 e-mail addresses. Users can sort, select, and download information from the database.
The database is available from Oxbridge Communications (www.mediafinder.com), or by calling 1-800-955-0231, the MediaFinder database service costs $795 for six months and $1,295 for one year. The MediaFinder.com Keyword Service costs $49.99 for one month's use, or $495 for one year, and offers searches by Keyword, Category, or ISSN number. A site license is also available via IP authentication for universities, libraries, and corporations.
Oxbridge Communications, founded in 1964, maintains the largest database of U.S. and Canadian print media and catalogs. In addition to MediaFinder.com, it publishes a broad range of reference products including the Standard Periodical Directory, the Standard Periodical Directory flipbook, National Directory of Magazines, Oxbridge Directory of Newsletters and National Directory of Catalogs.