MediaIDEAS Co-Founder Speaks About Today’s Publishing Challenges and Tomorrow’s Technology
As reported in last week’s Publishing Executive Inbox, publishers looking for advice and analysis in today’s continually evolving industry now have an additional resource at their disposal as a result of the launch of mediaIDEAS, a global consultancy specializing in the effects of technology on magazine publishing. Inbox spoke with one of the company’s founders, Bob Sacks, about the reasons behind the company’s launch, the ways in which it aims to assist publishers, and the future of the printed magazine.
INBOX: How do you know mediaIDEAS co-founders Nick Hampshire and David Renard, and what was the basis for the three of you getting together to launch the consultancy?
BOB SACKS: David Renard, Nick Hampshire and I were professionally aware of each other for many years. But it wasn’t until David asked us to contribute to a book he was going to publish called “The Last Magazine” that we started to truly collaborate. By collaborate, I mean twice weekly hours-long morning conference calls, across the globe for almost two years. No matter where we were, Paris, Mexico City, New York, London, Arizona, Disney World, the technology—in this case a combination of the Internet and Skype—was there and available. The dialog and idea-breeding was super-infectious and inspiring, and it was clear that we were onto something special.
INBOX: What type of research and analysis are you providing to magazine publishers?
SACKS: Our main research is focused on where technology meets publishing. We believe that publishers will need to invest far more in technology to remain competitive and to help sustain our industries’ future profitable pathways. We help publishers and the companies that service them in this process through our analysis of vendors, solutions and business models and our actionable advice. After all, what is the use of advice if it doesn’t contain specific actions and a compass to be guided by?