mediaIDEAS onPoint: Global Market for Magazine Content on Tablets will Exceed $12 Billion in 2020
This week's mediaIDEAS onPoint chart revisits one of our earlier U.S. focused charts with worldwide data. It shows the forecasted global sale of magazine content on or for tablet computers (e.g. Apple's iPad) over the next decade. This paginated media market for tablets will reach $12.8 billion by 2020, 4 times bigger than the U.S. market alone. E-reading devices, like the tablet, help break down traditional barriers of distribution that magazines have always faced, and open the world's magazine readers to U.S. produced content.