Meet The Advisors
Tony Mamone is the co-founder and CEO of Livingly Media (Formerly Zimbio Inc.). With top-10 entertainment and fashion websites Zimbio.com and Stylebistro.com, and the acquisition of leading shelter website Lonny.com last July, Livingly reaches over 30 million global monthly readers.
How would you describe your role in the industry?
I'm an entrepreneur focused on digital media. I've launched several successful web brands including FindArticles.com (an academic and business research site), Zimbio.com (a top 10 entertainment news property), and StyleBistro.com (a top 10 fashion & beauty site) and am now redesigning Lonny (an interior design magazine).
What big issues do you see publishers thinking and talking about these days?
The digital publishing industry faces a near constant flow of new technologies and rapidly shifting consumer patterns. That's the fun of it! On the consumer side of things, we're paying a lot of attention to mobile and tablet usage as well as to changes in the way people find content via search and social media. On the revenue side of things, we're seeing a lot of activity at two very different extremes—one taps into new tech platforms and is centered on automated buying and advanced targeting; the other is all about building high-touch relationships with advertisers in order to take advantage of editorial integrations, high impact media, and custom sponsorships.
What does it take to succeed in digital publishing?
It's a fast-paced industry, so success hinges on your ability to see patterns and quickly act to take advantage of new trends, technologies, and partnerships. At my company, Livingly Media, we're big believers in putting technology at the heart of what we do, and also in listening to the audience and our readers.
Ron Matejko is the president of MVP Media, which produces the digital MVP magazine and soon-to-be-released Turnbuckle Magazine, the first tablet-based magazine about professional wrestling. The MVP magazine app, launched in October, is the first iPad-exclusive national sports magazine.