MEI Collaborates with Reader's Digest to Create First iPad Issue
(Press Release) Jenkintown, PA (January 18, 2011)—When Reader's Digest began planning its iPad edition, the editorial team knew just where to go for top-notch design and development assistance. Managing Editor Inc. (MEI), an Adobe premier development partner and a leading provider of software solutions for the publishing industry, collaborated with Reader's Digest as the world's largest paid-circulation magazine created its first iPad issue, available today in the iTunes store.
MEI's experienced designers and technologists used a combination of Adobe's Digital Publishing Suite—which Reader's Digest also employed for the rest of the issue—and custom HTML programming to create several pieces for the iconic title's first iPad edition. Among them: an interactive version of the popular "Around the World with One Question" feature, which includes a globe that displays fun facts as the user spins it, and the transformation of the familiar "Word Power" into a touch quiz with instant feedback on the user's vocabulary prowess.
Reader's Digest also tapped MEI to project-manage the maiden effort, using the vjoon K4 Cross-Media Publishing Platform to handle tablet content alongside print. K4, distributed exclusively by MEI in the Americas, is the preeminent design and editorial workflow management system integrating Adobe InDesign and Adobe InCopy.
Following the success of its Kindle edition, the editorial team at Reader's Digest hoped to continue the trend with an iPad edition. After seeing the rich, immersive apps that Wired and other popular magazines were creating using Adobe DPS, Reader's Digest decided to use the same tools to build its own tablet issue.
"There are a lot of vendors out there offering iPad solutions, but once I saw Wired's app, I immediately thought it demonstrated a natural progression for magazines," Reader's Digest Managing Editor Ann Powell said.
"Cost and creative control were also factors. By using K4 and Adobe DPS, we could leverage our print workflow and design, which allows a sustainable production of future issues."